Who I am
Hi, I’m Sebastian! A curious person who’s constantly seeking new challenges, be it a mountain to climb, finding my way around in a new country or designing creative ways to make a product more intuitive.
One of the best feelings in the world is when products “just work”. The satisfaction of creating a product like that and the realization that anything can be designed less complicated is what drives me as a product designer.
My desire to explore brought me to currently live in Lyon, previously a year in Singapore, visit diverse places and experience new cultures. One of the best influences I got from the people I met is that there’s always another way to solve a problem.
I’m ambitious, precise, diplomatic and enthusiastic.
An organized teamworker who like to balance visionary and strategical thinking with detailed execution.
Expertise
User interface and experience design, digital and physical products
User research
Detailed mechanical construction; Sheet metal, CNC, 3D printing, injection moulding.
Prototyping, digital and physical
Usability analysis and testing
3D modelling, visualization and animation
Brand design and strategy
Experience
2022 - present
UX & Product Design Manager
CELLINK Bioprinting AB
Making sure CELLINK provide a cohesive and consistent user experience, both visually and functionally, throughout the portfolio of physical and digital products.
By identifying and addressing user needs, I make sure we create inviting and intuitive products that are on brand, with relevant and easy-to-use functions.
On a strategic level, I create and communicate
The Product UX vision
User research strategies
Department-specific processes
My product specific daily work consist of
User research
Translating user needs into product requirements
Information architecture
Interaction design
Sketching, by hand and digital
Wireframing
Product manuals / Technical writing
Presenting and refining concepts with the product teams
Building and testing digital and physical prototypes
Mechanical design for manufacturing
UI design
Usability testing
Mentor junior colleagues and thesis projects
Above that, I occasionally do
Animation
Visualization
Video production
Icon design
Design for print
2021 - 2022
UX, UI & Product Designer
BICO Group
As a part of the Global Product Design team, an in-house design studio, I was guiding and co-developing with 14+ subsidiaries.
I co-initiated the Global Product Design team and helped building it from the ground up along with three colleagues.
Daily creation of physical and digital user experiences from early concepts to detailed design and all the way to released products.
On a strategic level, the team
Create and communicate the brand vision
Create user research strategies
Establish a user experience mindset in all development teams
Create guidelines for all aspects of product and packaging design
My product specific daily work consisted of
User research
Interaction design and information architecture
Sketching, by hand and digital
Wireframing
Presenting and refining concepts with the product teams
Building and testing digital and physical prototypes
UI design
Usability testing
Mentor junior colleagues and thesis projects
Above that, I occasionally did
Animation
Visualization
Video production
Icon design
Design for print
2018 - 2021
Product Design Engineer
CELLINK Bioprinting AB
Worked in the Hardware development team in R&D, bringing a user-centered point-of-view to a diverse team.
My work consisted of
user research
technology research
design for ease of manufacturing and assembly, usability and brand consistency
prototyping, from low fidelity sub-systems to detailed scale product prototypes
mechanism design
performance testing
creating and reviewing technical drawings, GD&T.
communicating with suppliers
2018 Jan - Jun
UX & Product designer
Volvo Penta
A six month product development project for Volvo Penta, as a part of a university course.
Product and brand design concept of portable steering device for large private boats
Conducting user research, designing physical device, its interaction and brand consistency
2017 Jun - Nov
Design Generalist
CELLINK Bioprinting AB
Art director & Graphical designer: Design of digital and printed launch and marketing material for flagship product BIO X
Redesign of website
Content creation: Vector graphics, icons, animations
Video and photo production and editing
2017
UX & UI Designer, Co-founder
VINK AB
App for iOS and Android, as a start-up I co-founded together with two friends. Has been renamed Northmire AB after I left the company.
Design of user interface and navigation architecture.
Education
M.Sc. Industrial Design Engineering
Chalmers University of Technology
2016 - 2018
Industrial Design Engineering teaches product development processes with a strong focus on user-centred and sustainable design. The program embrace the intersection between human factors, engineering and industrial design. It provided me with a holistic skillset that allow the creation of meaningful and commercially successful products that improve the everyday lives of people.
Exchange year
Nanyang Technological University Singapore
2016 - 2017
Industrial Design Engineering exchange program in Singapore. Courses in product design, user experience, ergonomics, mechanism design, 3D printing, 3D modelling & animation.
B.Sc. Industrial Design Engineering
Chalmers University of Technology
2013 - 2016
Industrial Design Engineering teaches product development processes with a strong focus on user-centred and sustainable design. The program embrace the intersection between human factors, engineering and industrial design. It provided me with a holistic skillset that allow the creation of meaningful and commercially successful products that improve the everyday lives of people.